The Azure brand underwent a visual rebrand in the fall of 2023, and with that, certain assets were provided to the company for social channels, as well as small communications visuals. However, internal teams needed ways to present their efforts and passions, and marketing teams needed more ways to visualize the Azure product.

About

With so many channels, teams, and different contexts we needed to design for, our approach was to create avenues of creative for our teammates to leverage. Product slates were designed to hold UX updates, small scenes were illustrated to create deeper context, and larger brand themes were developed into variable sets in our library to create a more vast selection.

Strategy

Product level visuals

Specific product focus for Azure Services, and Features.

Visuals for AMAs, Town Halls, and community events inside CXS and Azure Core.

Community talks & events

Developed with specific topics in mind like development benchmarks, and research, thematic scenes like this could be used across the spectrum.

Specific OKR representation

Developed to be a thematic representation of Azure, the worlds computer. More abstraction, but a deeper sense of who Azure really is.

Abstracts, driven by context

Abstract slates that are used to display the product. This can be used to highlight specific features, elements, or a broad view for either desktop or mobile.

Marketing the product