The PUMA Trainer Summit is a yearly event that brings over 200 PUMA sponsored athletes together for 3 days to learn about new training techniques, branding themselves, and growing as personal trainers. I worked on the overall concept for the space, and all of the environmental graphics.
In 2018, Puma was planning on holding their 2nd annual ‘Trainers Summit’. For the event, 206 Agency was hired to design, plan, and execute a summit for over 200 trainers from all over the world. I developed the visuals for the event space that housed the 3 day event.
We developed a strategy based on motivational tags that the client felt important to highlight. Every inch of the event space was ‘instagram worthy’. We wanted to give the trainers the energy and motivation to leave the event with more tools than they began with.