Ft. Lauderdale - Destination Dreaming

206 Agency was tasked with developing visual assets for a promotional brand activation for Southwest Airlines. I worked on designing the program logo, brand assets, and a set of coloring sheets for our younger audience.

Southwest Airlines wanted to create a partnership between local chefs and bands in the San Jose, California area. I developed the visual brand as well as a microsite and print materials for promotion.

When the project first began, Bite of the Block was the preferred direction. As we began developing concepts we decided that the name needed to do a better job of highlighting both brands involved.

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After we moved the overall direction away from ‘Bite off the Block’, we worked on finding a direction that focused more on uniting both the food and music side of the activation.